ChatGPTree — Brand Messaging Revamp

ChatGPTree was making big claim: the world’s first climate-positive chatbot. Flying the banner of “AI That Plants Trees” was not hitting the mark. It felt product-led instead of mission-driven and was raising concerns about greenwashing.

The solution required being radically honest and transparent: No, planting a verified tree per user per month was not going to solve climate change or even mitigate all the environmental problems that AI contributes to.

However, with a “smaller” carbon footprint compared to airline travel or energy consumption, planting trees really can make a difference in AI’s carbon emissions. This didn’t mean more individual responsibility, it meant creating a better system that gives individuals an easy and obvious way to “make the switch”.

The work: Brand messaging revamp

ChatGPTree — App Store Copy

ChatGPTree is the world’s first climate-positive AI chatbot, creating a better system for holding AI accountable to the environment. As part of leading their GTM strategy, I wrote the product screen copy for their app store release across iOS and Android.

The work: Copywriting, short copy

BIGFeels NYC — Website Brand Refresh

Your website is your calling card- and credibility is everything, especially when being trust with the social and emotional development of children. That’s why Jesse knew her website needed brand tweak, from “cold and industrial” to “professional and whimsical”. Likewise, we got her started with the SEO basics that would make it easier for parents in the NYC area to find her services.

The work: Font choices, color pallet, formatting and padding. SEO setup and optimization.

Plant Powered Metro NY - Meta Ad Campaign

The 21-Day Plant Powered Jumpstart is the hallmark program of Plant Powered Metro NY, a nonprofit advocating for the powerful benefits of a whole food, plant-based lifestyle.

Previously, the main marketing channels had been promotion through the organization’s weekly newsletter and printed collateral at in-person events. Knowing there was a tremendous opportunity for paid social media ads, I led the organization’s first Meta campaign.

The work: Creative direction, copywriting, paid social strategy (placement, budget, targeting, and A/B testing)

HM Design Concepts — Leave Behind Postcard

SMB owners know that referral business can be a top- if not the top- driver of new business. We made that easy for Holly with this leave behind postcard- as professional and chic as her services!

The work: Art direction, graphic design, copywriting

PublicInput — Digital Re-Targeting Ads

Effective digital marketing means working smarter not harder: getting the right message in front of the right people at the right time. These re-targeting ads drove previous website visitors to specific product pages we knew would speak to their pain points.

The work: Copywriting, digital ad strategy.

TKKR — Brand Name

Before you go to market, you better have a name that stands out- and quickly sparks interest in what you have to offer.

Copywriters dream of our “bar napkin moment” — and I got mine in a dimly lit Manhattan bar over beers with my friend launching a brand new company. The concept? A marketplace for trading luxury goods via NFTs, starting with rare watches. Hm- where do watches intersect with a stock market-like environment?

TKKR was born,

The work: brand name, key brand language, website copy

Liberty Hardware — Product Descriptions + SEO

Client: CRISP x Liberty Hardware

In the ever-competitive world of e-commerce amongst blue chip brands, SEO through product landing pages, product descriptions, and video titles can make all the difference.

The work: Equipped with keywords and brand guidelines, over 110+ product descriptions were optimized, spanning multiple product categories.

Bottles — Postcard Mailer

Client: Obviouslee Marketing x Bottles

Usage: Mailer for Columbia, SC market

The work: Copywriting, copy placement, contributed to layout design

“POP IN” to this poppin’ beverage superstore.

Vintage 1946 — Social Media Content

Client: Vintage 1946 x Charleston SEO Firm

The work: After pitching clothing company Vintage 1946 on the tagline “New American Classics For the Modern Gentlemen” inspiration struck: combining celebrities from modern times and past eras.

Here’s one of my favorites from the series: Leonardo Da Vinceprio

Client: Gravina Public Strategies x The Institute For Legal Reform

Role: UX Designer, UX Copywriter

The Work: Conceptualized the UX for the app and provided the wireframes to the app developer, NetGalaxy Studios.