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As a go-to A/V script writer for Atlanta-based creative studio HypeGirl I get to work with big brands who are doing great things- like HD Supply, who recently launched a new educational program for vocational workers: HD Supply Accelerate. For this project, I chipped in on the concept and wrote the script for a :60, :30, and :15 version of the launch video that introduced HD Supply Accelerate to the world.
I got my bar napkin moment! When my friend Brian told me he was being handed the keys as CEO of his own company — a spin-off from a luxury watch broker that would now expand into multiple niche markets with an NFT marketplace — we drank a beer and got to thinking. This new company would need something modern that alluded to their luxury watch origin, but also conjure up an entire “stock market”… and so… TKKR was born.
A project with DASH Studios for TransPerfect, a global leader in translation services. The DASH crew is awesome and it was amazing to collaborate with them on this project. To say that I wrote the script for this would be to short the DASH team for the freedom they gave me to also direct the style and tone of the video — suggesting cuts and effects. We think this video turned out great!
In a series of docu-style videos, I worked in partnership with DASH Studios on this project for UNC-Greensboro. Upon reviewing history, UNC-G decided to rename the Aycock Auditorium, given the former North Carolina governor’s racist track record.
Strategic planning, project management, scripting and scheduling.
Script and concepting. Video by Hunter Boone.
Script and concepting. Video by Hunter Boone.
Faces of Lawsuit Abuse is an initiative of The Institute For Legal Reform that spotlights those abusing the legal system with frivolous lawsuits. The goal of the mobile app was to put these stories in front of the public with a simple, easy-to-scroll platform, which also included a monthly poll for most ridiculous lawsuit of the month and information about ILR’s mission. I conceptualized the UX for the app and provided the wireframes to the app developer, NetGalaxy Studios. This project was done while working with Curt Mercadante of Gravina Public Strategies.
This mission-oriented poster resides at the Redux entrance. Also wrote 3-4 eNewsletters per month.
As OM’s copywriter, I also got to run their social media accounts. This Facebook post was a hit!
Copy and concepting. Graphic design by Devender Sellars
Copy and concepting. Design by Devender Sellars
Conducted research, copywriting and B2B marketing strategy for Row & Co property located outside of Nashville, TN. Graphic design by Knitted City.