Brand & Copywriting
BIGFeels NYC — Website Brand Refresh
Jesse is an entrepreneur, starting her own Child Social & Emotional Learning practice, BIGFeels NYC. She knew her website would be her go-to calling card—but without website building or brand experience, she needed help transitioning her site from “cold and industrial” to “professional and whimsical”
The work: Font choices, color pallet, formatting and padding.
HM Design Concepts — Leave Behind Postcard
Usage: Leave behind for referral business
The work: Art direction, graphic design, copywriting
PublicInput — Digital Re-Targeting Ads
Usage: Re-targeting website visitors to specific product page.
The work: Copywriting and copy placement.
TKKR — Brand Name
We all dream of our bar napkin moment - and I got mine in a dimly lit bar in Manhattan with my friend Brian. The concept? A marketplace for trading luxury goods via NFTs, starting with rare watches.
Hm- where do watches intersect with a stock market-like environment?
TKKR was born,
Liberty Hardware — Product Descriptions + SEO
Client: CRISP x Liberty Hardware
The work: 110+ product descriptions spanning multiple product categories. Written for on-brand message and targeting SEO keywords.
Bottles — Postcard Mailer
Client: Obviouslee Marketing x Bottles
Usage: Mailer for Columbia, SC market
The work: Copywriting, copy placement, contributed to layout design
“POP IN” to this poppin’ beverage superstore.
Chef Bob Carter — Print Ads
Client: Carter’s Kitchen, Rutledge Cab Co.
Usage: Print ad buy in Charleston, SC
The work: Bob is a legend among legends in the storied Charleston culinary community. Print ad copy for two ads- one general brand for Bob and his restaurants, another a stand alone for the then recently-opened Rutledge Cab Co. Collaborated with graphic design for element placement and choosing photo selects.
Vintage 1946 — Social Media Content
Client: Vintage 1946 x Charleston SEO Firm
The work: After pitching clothing company Vintage 1946 on the tagline “New American Classics For the Modern Gentlemen” inspiration struck: combining celebrities from modern times and past eras.
Here’s one of my favorites from the series: Leonardo Da Vinceprio
Client: Gravina Public Strategies x The Institute For Legal Reform
Role: UX Designer, UX Copywriter
The Work: Conceptualized the UX for the app and provided the wireframes to the app developer, NetGalaxy Studios.