Brand & Copywriting
BIGFeels NYC — Website Brand Refresh
Your website is your calling card- and credibility is everything, especially when being trust with the social and emotional development of children. That’s why Jesse knew her website needed brand tweak, from “cold and industrial” to “professional and whimsical”. Likewise, we got her started with the SEO basics that would make it easier for parents in the NYC area to find her services.
The work: Font choices, color pallet, formatting and padding. SEO setup and optimization.
HM Design Concepts — Leave Behind Postcard
SMB owners know that referral business can be a top- if not the top- driver of new business. We made that easy for Holly with this leave behind postcard- as professional and chic as her services!
The work: Art direction, graphic design, copywriting
PublicInput — Digital Re-Targeting Ads
Effective digital marketing means working smarter not harder: getting the right message in front of the right people at the right time. These re-targeting ads drove previous website visitors to specific product pages we knew would speak to their pain points.
The work: Copywriting, copy placement, digital ad strategy.
TKKR — Brand Name
Before you go to market, you better have a name that stands out- and quickly sparks interest in what you have to offer.
Copywriters dream of our “bar napkin moment” — and I got mine in a dimly lit Manhattan bar over beers with my friend launching a brand new company. The concept? A marketplace for trading luxury goods via NFTs, starting with rare watches. Hm- where do watches intersect with a stock market-like environment?
TKKR was born,
The work: brand name, key brand language, website copy
Liberty Hardware — Product Descriptions + SEO
Client: CRISP x Liberty Hardware
In the ever-competitive world of e-commerce amongst blue chip brands, SEO through product landing pages, product descriptions, and video titles can make all the difference.
The work: Equipped with keywords and brand guidelines, over 110+ product descriptions were optimized, spanning multiple product categories.
Bottles — Postcard Mailer
Client: Obviouslee Marketing x Bottles
Usage: Mailer for Columbia, SC market
The work: Copywriting, copy placement, contributed to layout design
“POP IN” to this poppin’ beverage superstore.
Chef Bob Carter — Print Ads
Client: Carter’s Kitchen, Rutledge Cab Co.
Usage: Print ad buy in Charleston, SC
The work: Bob is a legend among legends in the storied Charleston culinary community. Print ad copy for two ads- one general brand for Bob and his restaurants, another a stand alone for the then recently-opened Rutledge Cab Co. Collaborated with graphic design for element placement and choosing photo selects.
Vintage 1946 — Social Media Content
Client: Vintage 1946 x Charleston SEO Firm
The work: After pitching clothing company Vintage 1946 on the tagline “New American Classics For the Modern Gentlemen” inspiration struck: combining celebrities from modern times and past eras.
Here’s one of my favorites from the series: Leonardo Da Vinceprio
Client: Gravina Public Strategies x The Institute For Legal Reform
Role: UX Designer, UX Copywriter
The Work: Conceptualized the UX for the app and provided the wireframes to the app developer, NetGalaxy Studios.